How will your business grow this year?

Whether selling fitness products to consumers on cable TV or selling cable TV to consumers, the objective has been the same: make the sale, maximize ROI, and maintain brand integrity. This is a very different paradigm than the typical institutional ad agency, where the focus is on awareness, winning awards, and not necessarily on generating a direct response.

We don't believe in image advertising that doesn't in some way compel the prospect to take action now! Many educated, professional marketers and advertisers are still spending their clients' precious dollars on marketing that doesn't work!

We’ve successfully marketed a broad range of products and services for clients like Adelphia, Comcast, Cox Communications, HBO, Nestle Purina, Time Warner, and many others, but our passion is in helping small and medium sized businesses break out of the box and get new leads, traffic and sales.

We have a virtual powerhouse of extraordinary senior-level talent and resources across every marketing discipline, and we stand ready to put our knowledge and experience to work for you.

Fireworx Digital Guiding Principles

• Integrity comes first in every area of our business
• We are client-focused, relationship-oriented, and customer-centric
• We listen, but question everything
• We work for measurable results, not for creative awards
• We’re opinionated but flexible and open-minded
• We are passionate about our work
• We seek to deliver excellence on time and within budget

Paul McQuade

Founder and Passionate Marketer


With over 20 years of marketing and business development experience Paul has a passion to help small businesses develop strategies that succeed in gaining new customers and increasing profits. He’s been on the leading edge of direct response marketing (DRM) since 1986.

Paul had produced numerous long-form infomercials and short-form DRTV spots, before working on the launch of Z-Music Television, a music television network which subsequently sold to Gaylord Entertainment. He then founded First Team Cable Marketing, a leading boutique DR agency serving the cable television industry with turnkey subscriber acquisition, retention and upgrade campaigns. His twelve-year tenure in the very competitive cable industry honed his skills in delivering real results, making the phones ring and adding new subscribers for major cable operators across the nation.

He’s since returned to his first love, helping small business owners get traction and grow their businesses through innovative, practical DR techniques.