Fireworx Digital launched a new website, along with branding and marketing collateral development for client First Release Homes, a new home marketing company and listing provider located in San Francisco, CA.
The project, TheWarrenSacramento.com, is a trendy new $40 Million condo building in predevelopment located in midtown Sacramento. Fireworx Digital provided the project’s brand development, project site signage, marketing flyers, postcard mailers, and email designs, as well as the design and development of the website itself, which includes 3D virtual tours and interactive floor plans, developed in conjunction with Focus 360, a leading provider of 3D architectural animation services, also located in Laguna Niguel.
First Release Homes’ goal is to provide ‘next generation sales technology’ and virtual reservation services (VRS™) to pre-sell new homes and condos online at a fraction of the cost of traditional sales and marketing methods, through a combination of Focus 360’s robust digital animation, real time unit availability, and First Release Homes’ online auction technologies, being developed by Fireworx Digital.
The new site allows a visitor to get information about the project, fill out an advance interest form, watch a 3D virtual tour of the building, and view each unit’s floor plan through an online interactive interface. The visitor can experience the views from each unit’s approximate location in the building, and view a 3D virtual unit tour, all within the same interface. They can then interact with a salesperson through a chat button and even reserve their preferred unit by pressing the reserve button, filling out the form, selecting a face to face appointment date, and downloading their reservation certificate to bring to the appointment, all without leaving the screen. The location section includes a Google map, transportation information, and a compelling video portraying life in Sacramento.
Fireworx Digital’s close working relationship with Focus 360 is what makes this type of project possible, integrating best practices across a wide range of disciplines, from design, to technology, to digital marketing.
