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Web Development Project AFTCO Ecommerce Site

Ecommerce Site Launched For World Renown Fishing Tackle and Clothing Company

Fireworx Digital recently launched a new ecommerce web site for internationally recognized sportswear and fishing tackle company AFTCO Manufacturing, located in Irvine, CA.

For the first time, customers can make direct online purchases from the entire AFTCO fishing clothing line, including fishing shorts, shirts, pants, gloves and more. In addition, the site features a comprehensive catalog of AFTCO’s world famous hardware, including AFTCO roller guides, rod parts, gaffs, fishing harnesses and fishing belts, outrigger clips, Unibutts, and much more. These tackle items are not available for sale online, but each item includes a direct link to a dealer locator for finding retailers in a visitor’s local area.

The site is built on the Searchfit ecommerce platform, a favorite of ours here at Fireworx Digital, based largely on it’s extremely SEO-friendly architecture. Also included are a video blog, a dealer locator database for both clothing and tackle lines, and additional information pages featuring AFTCO’s unique technology that contextually tie back to each product. In addition, the site tells the story of AFTCO’s colorful history, including founder Milton Shedd’s founding of Sea World, and many other major ocean conservation efforts over the last several decades.

The AFTCO.com online store is the third site built for AFTCO Manufacturing. Fireworx previously designed and built online stores for GuyHarveySportswear.com and AlAgnewSportswear.com, two of AFTCO’s licensed product lines. As with the two previously developed sites, AFTCO.com is fully integrated with the company’s ERP software, Full Circle, which enables near real-time, two-way flow of pricing and inventory data between the two systems, as well as providing order and shipping information exclusively through one interface, familiar to employees at AFTCO.

Web Development Project AFTCO Ecommerce Site

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Pinterest Infographic

Pinterest Could Reshape Social Commerce for Online Retailers

OK I admit it. I like Pinterest, and at first thought that meant giving up at least a small piece of my masculinity. I enjoy looking at great design, cool products, typography, exotic locales, and cool architecture. The bottom line? Pinterest is on fire! I am amazed at the traction this social photo pinning site has received over the last 12 months. And while it seems most of the visitors are female (95%?), I am seeing a growing fan base among men. Regardless, this site is becoming a major player in referring traffic to online retailers, and a site that needs to be considered in reaching online shoppers.

Pinterest Infographic

Read more: http://monetate.com/infographic/is-pinterest-the-next-social-commerce-game-changer/#ixzz1mDQQVwxb

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Are You Social?

I love this TV spot! Perfectly cast and executed! Actually quite a strong message about getting back to what being social really is all about. It’s easy to think we have “500 friends” and forget what true friendship entails; time, commitment and self-sacrifice. This commercial wrapped it all up for me in 30 seconds.

What’s cool is how this spot identifies with the active/interactive audience without offending the social media fanatics. It pokes fun in a non-offensive way. Pretty cool. Enjoy!

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Mortgage VCO Website Photo

Acris Technology Launches Mortgage VCO, the Mortgage Industry’s First Complete Virtual Office Solution

Mortgage VCO Website PhotoFireworx Digital just completed a full branding, website and collateral development project and launched this innovative new cloud technology company. Here is the press release that went out this morning…

Cloud-delivered software suite allows lenders to slash IT and office expenses and run an entirely paperless mortgage business – including loan processing, customer relationship management (CRM) and integrated telephone communications – in a secure, centrally-managed virtual environment

San Francisco, CA (PRWEB) July 14, 2011

Acris Technology, formerly Acris Solutions, a software development company and provider of paperless technology for mortgage bankers and lenders, today unveiled Mortgage VCO, an end-to-end, cloud-based “virtual corporate office” suite of software applications, IT and consulting services that enable any mortgage lender to run a compliant, scalable, paperless mortgage business without the expense and complexity of on-site servers, software, maintenance and upgrades. The announcement was made at the 39th Annual Western Secondary Market Conference in San Francisco.

Developed and refined over a period of 12 years, Mortgage VCO had been in use privately for years by Laguna Hills, California-based Millenia Mortgage to process over $10 billion in funded loans and is now available to mortgage bankers, regional and community banks, credit unions, and other mortgage lenders. Mortgage VCO’s suite of solutions includes cloud-delivered virtual desktops, sophisticated loan origination and processing software, paperless document storage, digital signature technology, IP telephony, and mortgage-specific consulting and IT services. As a virtual, cloud-based office solution, Mortgage VCO drastically reduces lenders’ IT costs so they can focus on what matters: closing more loans in less time. It also removes all geographical boundaries from a lender’s hiring criteria and integrates all communications among all parties – including emails and phone calls – into the mortgage production process, enabling ultimate transparency and accountability within a lender’s operations. Lenders simply need a high-speed Internet connection to run Mortgage VCO.

“The enormity of the changes sweeping through the mortgage industry is having a fundamental effect on how lenders do business,” said Richard Johnston, president of Acris Technology. “If there was ever a time to reinvent the mortgage office, this is it. For the first time, lenders can have one office solution that does everything they need it to do and more – including a completely integrated communications platform that provides total control over leads and call campaigns, and the ability to run an entirely paperless operation. Simply put, Mortgage VCO makes lenders’ lives easier and more productive.”

The Mortgage VCO suite begins with the VCO Desk platform, which delivers a Windows desktop environment to any computer, laptop, thin client, iPad or tablet PC with a high-speed Internet connection. VCO Desk also includes the Microsoft Office® suite and MS Exchange® Server. Any third-party or proprietary software can also be hosted and delivered through VCO Desk’s secure Citrix® environment. Each of the five separate components described below can be added individually or together as part of the integrated suite:

VCO Lend – Loan origination and processing software that lets lenders enjoy increased productivity from their sales and processing teams, get real-time visibility into their operations and staff, reduce errors and ensure complete, compliant loan files. Designed for a compliance-driven marketplace, VCO Lend features highly-advanced task parsing and file queuing technology, custom rules-based workflow management, real-time performance reporting, incentive-based compensation, lead tracking and distribution, and comprehensive secondary marketing tools. VCO Lend allows multiple people to collaborate on the same file at the same time, improving turn times from application to funding. VCO Lend is packed with features yet can be fully customizable to a lender’s unique business needs.

VCO File – An easy-to-use paperless document management and hosted storage solution that integrates seamlessly with VCO Lend and other loan origination systems, VCO File saves time, money, and eliminates the need for on-site servers and file cabinets, enabling instantly-searchable digital file sharing anywhere, anytime.

VCO Sign – A digital electronic signature tool that uses public key encryption to ensure security, turbo-charging a lender’s pre-disclosure and document signing processes.

VCO Link – Provides seamless integration links with a variety of title, escrow, flood, credit, appraisal management, compliance and other settlement service providers – plus the ability to integrate with most pricing or automated underwriting engines.

VCO Voice – Based on IP-PBX technology, VCO Voice integrates call center phone service capabilities into the mortgage production process, with features such as a CRM-driven dialer that provides click-to-dial capabilities directly from a borrower’s file and the ability to have a borrower’s loan file appear on the loan officer’s screen when the borrower calls. Integrated call reporting ensures company-wide accountability and performance monitoring.

Mortgage VCO also provides a full range of integrated IT, technology and managed services, infrastructure support, customer training, and software customization, all tailored specifically to mortgage lenders. Mortgage VCO was originally developed by Millennia Mortgage, which has been processing loans in a paper-free environment since 2003. Acris Technology was founded to market the continually-developing proprietary software technology to the industry.

“It’s important to understand that while Mortgage VCO is new to the market commercially, it is a tried and proven platform that benefited from full-time developers and mortgage banking professionals, working side-by-side for many years – with innovation and process improvement as two of our primary core values,” said Martin Williams, CEO of Acris Technology. “We believe it’s the ultimate complete office solution for mortgage lenders that want to minimize overhead costs and IT complexity, increase efficiency and improve business processes.”

For more on the Mortgage VCO story, visit http://mortgagevco.com/our-story.

About Acris Technology
Founded in 2005 and headquartered in Laguna Hills, California, Acris Technology is a technology provider offering custom software development and a full range of IT services and infrastructure support. Its flagship product, Mortgage VCO, is a virtual corporate office solution that provides all the necessary software and tools to run a completely paperless, cloud-based mortgage office, enabling clients to realize increased productivity, shorter loan life cycle times and reduced expenses. The virtual suite includes loan origination and processing software, paperless electronic document management (EDM), digital e-signature tools, IP telephony, virtual desktops with Microsoft Office® and Outlook®, plus software customization and development services, IT, telephony and Citrix® virtual office consulting. For more information, visit http://www.mortgagevco.com.

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New Learning App for Apple iPad 2 by Evernote

New Learning App for Apple iPad 2 by Evernote

I LOVE Evernote! It’s one of the most useful apps I use on a daily basis. So I was excited to see this cool learning app using the Apple iPad 2′s flip cover. Very cool.

Here’s the description of the app from the Evernote site:

Evernote Peek App

Evernote Peek

Evernote Peek is the first app designed for the iPad 2 Smart Cover, making studying with an iPad more intuitive than ever before. Simply peek under the cover to prepare for a quiz, practice a language or strengthen your memory.

Here’s how it works:

Choose an Evernote notebook to study
Close the Smart Cover
Peek under the cover to see a clue, lift the cover further to see the answer
Repeat

Closing the Smart Cover advances the app to the next clue.

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Sherwin Williams TV Spots Hit the Mark

Something about these commercials by Sherwin Williams always makes me stop fast-forwarding my DVR and sit back and enjoy. I’m a sucker for great graphic animation anyway, but I think Sherwin Williams outdid themselves with this series of spots.

I’m left with an impression that any color known to man is available to me on a paint chip. Brilliantly executed and remarkable.

Check them out.





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New Interactive Website Launched, Branding & Collateral Developed for First Release Homes

thewarren_dropshadowFireworx Digital launched a new website, along with branding and marketing collateral development for client First Release Homes, a new home marketing company and listing provider located in San Francisco, CA.

The project, TheWarrenSacramento.com, is a trendy new $40 Million condo building in predevelopment located in midtown Sacramento. Fireworx Digital provided the project’s brand development, project site signage, marketing flyers, postcard mailers, and email designs, as well as the design and development of the website itself, which includes 3D virtual tours and interactive floor plans, developed in conjunction with Focus 360, a leading provider of 3D architectural animation services, also located in Laguna Niguel.

First Release Homes’ goal is to provide ‘next generation sales technology’ and virtual reservation services (VRS™) to pre-sell new homes and condos online at a fraction of the cost of traditional sales and marketing methods, through a combination of Focus 360’s robust digital animation, real time unit availability, and First Release Homes’ online auction technologies, being developed by Fireworx Digital.

thewarren_floorplateThe new site allows a visitor to get information about the project, fill out an advance interest form, watch a 3D virtual tour of the building, and view each unit’s floor plan through an online interactive interface. The visitor can experience the views from each unit’s approximate location in the building, and view a 3D virtual unit tour, all within the same interface. They can then interact with a salesperson through a chat button and even reserve their preferred unit by pressing the reserve button, filling out the form, selecting a face to face appointment date, and downloading their reservation certificate to bring to the appointment, all without leaving the screen. The location section includes a Google map, transportation information, and a compelling video portraying life in Sacramento.

Fireworx Digital’s close working relationship with Focus 360 is what makes this type of project possible, integrating best practices across a wide range of disciplines, from design, to technology, to digital marketing.

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Cause Marketing Works (But it must be authentic!)

Fireworx Digital has had the privilege of working with Guy Harvey Sportswear, Guy Harvey’s exciting growing clothing line, over the last year and a half or so. CNN featured Guy Harvey’s cause marketing success recently and I thought Colleen McEdwards did an excellent job communicating how cause marketing must be authentic to be effective. It’s not enough to slap a cause on your website’s homepage. It’s exciting to work with a client like Guy Harvey and AFTCO Bluewater, Guy Harvey’s clothing licensee and manufacturer. For them, cause is a part of their DNA. It’s who they are, not something tacked on to increase sales. Guy Harvey and Bill Shedd, President of AFTCO Bluewater have a love for the ocean and it’s inhabitants that goes beyond cause. Ocean conservation is truly their passion…and it shows.

Check out the video report on CNN.

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Amazing Whiteboard Talk

I love this video! This is truly cognitive communication at its best. Oh, and the subject matter is truly eye opening as well. Some very interesting research about what motivates people. It’s worth the 10 minutes to watch this.

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I Love Fireworks

I love fireworks. Always have. Hence the name of our digital marketing agency. Fireworks always inspire. They exhilarate. They can’t be missed. This animation by PES is a creative take on fireworks. I had to post it!

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