Fireworx Digital has had the privilege of working with Guy Harvey Sportswear, Guy Harvey’s exciting growing clothing line, over the last year and a half or so. CNN featured Guy Harvey’s cause marketing success recently and I thought Colleen McEdwards did an excellent job communicating how cause marketing must be authentic to be effective. It’s not enough to slap a cause on your website’s homepage. It’s exciting to work with a client like Guy Harvey and AFTCO Bluewater, Guy Harvey’s clothing licensee and manufacturer. For them, cause is a part of their DNA. It’s who they are, not something tacked on to increase sales. Guy Harvey and Bill Shedd, President of AFTCO Bluewater have a love for the ocean and it’s inhabitants that goes beyond cause. Ocean conservation is truly their passion…and it shows.

Check out the video report on CNN.