I admit I’m a total iPhone Geek. In fact I’ve been an “Anything-Remotely-Related-to-Apple-in-any-Way-Fanatic-Geek”, ever since falling in love with my Mac Plus 23 years ago.

So it should come as no surprise that I have about 60 apps on “my precious” iPhone, some of them fun, several of them totally useless, and a few downright revolutionary.

I’d be happy to tell you about some of my favorite third-party apps in upcoming posts, apps like Things, Evernote, Facebook, Pandora, Amazon, Solebon, Remote, etc., but the most powerful app I’m talking about here is native to the iPhone so no extra cost is involved and I bet it will increase your productivity like no other app available for any cost. So without further ado, I present to you the iPhone Timer! Yes the lowly Timer. I’ve discovered the power of my little iPhone timer app in getting more things done in less time.

For me it all started with my wife Nancy, who is a big FlyLady fan. Through FlyLady, she learned how seemingly big time consuming tasks could be accomplished in little 15 minute increments. She came to really appreciate her little $5 dollar kitchen timer and really became efficient with household chores and little accomplishments. Actually Nancy discovered her timer while raising our 3 children. The timer brought order to chaos, using it to settle disputes over sharing, establishing quiet times, countdown to bedtime, etc. For us, it was miraculous how our kids would argue with us about bedtime, but not with the timer. It in essence became a third party authority figure that was not to be challenged.

It took me a while to catch on to how that power could be transferred to my business life, but now I have seen the light and it’s truly empowering and liberating! Need to post a blog? Set the timer. It’s incredible what you can post in 15 minutes. In fact I’m now considering a 15 minute blog. Instead of 140 characters counting down like Twitter, the post entry box would count down 15 minutes. Great for keeping your flow of great thoughts going without getting bogged down or discouraged over the time commitment. (See if I follow through on that idea…) Need to follow up on a call you’ve been putting off? Set the timer and tell the person you are calling you only have 15 minutes. (Hint) Set your timer buzzer to your phone ring for a few more than 15 minutes, when it goes off, you can say you have to jump and they will understand. I also recommend the timer for tasks you really enjoy like checking in on Twitter. It can save you from blowing 2 hours before realizing it!

Well, you get the idea. Why don’t you take up my challenge and see what you can do in 15 minute increments. BTW, I’m sure Blackberry’s and all other phones and PDA’s have a timer function built in, although the iPhone timer just looks amazing as it ticks off the seconds!

Feel free to comment back and let me know what you are doing in 15 minutes! (Keep it clean:)

Seth Godin is one of my favorite writers on all things marketing and business. I just had to reblog his post about Dolphin Leather because it hit me between the eyes. He nailed it. So many business owners are struggling with a doom and gloom attitude because their business isn’t working the way it always did before, and yet I am seeing and hearing about so many that are going out and reinventing themselves, getting serious about their marketing, improving their systems, rethinking their processes, and staying (or getting) excited about their businesses. Read Seth’s post and enjoy.

There’s a story in the bible with very specific instructions for building an ark. Included in the instructions is a call for using tanned dolphin leather. Regardless of your feelings about the historical accuracy of the story, it’s an interesting question: why create an impossible mission like that? Why encourage people who might travel 100 miles over their entire lifetime to undertake a quest to find, capture, kill, skin and eventually tan a dolphin?

My friend Adam had an interesting take on this. He told me that the acquisition of the leather is irrelevant. It was the quest that mattered. Having a community-based quest means that there’s less room for whining, for infighting and for dissolution. Having a mission not only points everyone in the same direction, it also creates motion. And motion in any direction is often better than no motion at all.

All around you, people are telling you two things:
1. whatever you want, forget it, it’s impossible, and
2. sit still, preserve resources, lay low.

And yet, the people who are succeeding, creating change and (not coincidentally) are happier aren’t listening to either of these pieces of advice. Instead, they’re on the search for dolphin leather.

Frank Sinatra had it wrong. Your dream shouldn’t be impossible, but it sure helps if it’s improbable. Don’t choose your dreams based on what is certain to happen, choose them based on what’s likely to cause the change you want to occur around you.