Interesting…
A few months ago I connected to an old friend 3,000 miles away on Facebook that I hadn’t seen for over 10 years. He is 50 years old. But what was really amazing is that his mother, a grandmother with 10 grandkids, asked me to be her friend. I’d say Facebook has hit Gladwell’s proverbial tipping point.
According to Michael Arrington of TechCrunch, Facebook is now nearly twice the size of MySpace worldwide!
In November 2008 Facebook drew 200 million unique worldwide visitors; more than 1 in 5 people who accessed the Internet that month visited the site. When sites are that big growth generally stagnates, but in Facebook’s case it’s still skyrocketing. In December, 222 million people visited the site says newly released Comscore stats, a 10.8% month over month growth rate. 22% of the total Internet audience went to Facebook in December.Facebook now has nearly 100 million more worldwide users than MySpace, which added 4 million new users in December to 125 million total. The page view difference is more dramatic – Facebook had 80 billion monthly page views in December v. 43 billion for MySpace. Just six months ago the sites were about the same size.
With Facebook’s micro-targeting capabilities and massive growing audience, it can’t be ignored in any serious marketer’s media mix.
