Interesting…
A few months ago I connected to an old friend 3,000 miles away on Facebook that I hadn’t seen for over 10 years. He is 50 years old. But what was really amazing is that his mother, a grandmother with 10 grandkids, asked me to be her friend. I’d say Facebook has hit Gladwell’s proverbial tipping point.

According to Michael Arrington of TechCrunch, Facebook is now nearly twice the size of MySpace worldwide!

In November 2008 Facebook drew 200 million unique worldwide visitors; more than 1 in 5 people who accessed the Internet that month visited the site. When sites are that big growth generally stagnates, but in Facebook’s case it’s still skyrocketing. In December, 222 million people visited the site says newly released Comscore stats, a 10.8% month over month growth rate. 22% of the total Internet audience went to Facebook in December.

Facebook now has nearly 100 million more worldwide users than MySpace, which added 4 million new users in December to 125 million total. The page view difference is more dramatic - Facebook had 80 billion monthly page views in December v. 43 billion for MySpace. Just six months ago the sites were about the same size.

With Facebook’s micro-targeting capabilities and massive growing audience, it can’t be ignored in any serious marketer’s media mix.

I’ve been using tinyurl for some time now and love it. However, I came across this really cool service that not only shrinks your long url, but also allows you to add notes and tags and track detailed analytics. You can track your audience’s clicks wherever your url is posted; on social networks, emails, blogs, etc.

Check it out at http://budurl.com/vdj4

I guess I’m a creature of habit, for good or for bad. One good habit I’ve developed is my New Year goal setting exercise. I love the opportunity to “reset” my life for the new year, throwing out old habits and starting on some new ones.

My favorite book to read this time of year is The 7 Habits of Highly Effective People by Stephen Covey. He’s an undisputed authority on leadership and success principles and gives us 7 things that can improve every area of our lives in 2009. I’ve also come to realize these principles apply brilliantly when it comes to the marketing of your business. Consider reading this timeless book and follow his suggestions:

1. Be proactive.
I don’t think you can be proactively reactive. And yet much of our daily lives are spent in a reactive state, reacting to emails, reacting to interruptions, reacting to our circumstances, the weather, the news, other people’s opinions. As humans, we have the freedom to choose before we respond to stimulus. Covey suggests a thirty-day test of proactivity and see how it affects your circle of influence. Let’s act on it in 2009.

2. Begin with the end in mind.
One of the most effective ways to begin with the end in mind is to develop a personal mission statement. I’ve used and was very pleased with the Mission Statement Builder at www.franklincovey.com. It’s a great tool that I highly recommend using to start your new year right.

3. Put first things first.
This is one of the hardest things for me to do consisently. I think I have a bit of a self-destruct mechanism that pulls me easily off my best intentions. This one chapter alone is worth the cost of the book as it outlines the Four Quadrants: 1) Important, Urgent, 2) Important, Not Urgent, 3) Not Important, Urgent, 4) Not Important, Not Urgent. The goal is to live your life in Quadrant 2 which is close to impossible if you are not in control of your time management.

4. Think Win/Win.
Is it really possible to create win/win situations in every interaction and relationship in your life? Covey believes the answer is yes. The problem is that many of us have Win/Lose scripting deeply embedded in our internal code. How can you seek mutual benefit in each of your relationships in 2009?

5. Seek first to understand, then to be understood.
First I always laugh now when I hear this statement, ever since watching Mystery Men where one of the “Super Heroes” uses this statement and others like it ad nauseum in his comical admonishment of Ben Stiller who calls him Captain Conundrum. In all seriousness though, I believe life would be much easier if we took the time to learn and practice the art of “empathetic communication.

6. Synergize.
Covey believes that valuing the differences is the essence of synergy–the mental, the emotional, the psychological differences between people. Think about people who typically see things differently than you do. Look for ways to synergize (the highest level of communication) with those people, instead of being defensive (lowest level of communication), or even respectful (compromising level of communication).

7. Sharpen the saw.
The seventh habit is about renewing the four dimensions of your nature–physical, spiritual, mental, and social/emotional. What steps do you take to renew each of these dimensions? Exercise, prayer and meditation, reading good books or taking a course, taking time for friends, family and community…these are just a few things you can consider in your goals for 2009.

Good luck with your 2009 goal setting and Happy New Year!